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Big Boy Toyz Unveils a New Logo After 16 Years: A Modern Identity for a Younger Lux-Car Audience

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   Big Boy Toyz (BBT), India’s leading pre-owned luxury and supercar retailer, has announced a major brand identity overhaul, unveiling a new logo after 16 years. The brand—known for bringing rare exotics and top-end luxury cars to Indian buyers—has taken a bold step to modernise its visual identity to match the tastes of a younger, digital-first audience. A Sleek and Minimalist Redesign The new BBT logo embraces sleek lines, minimal geometry and a clean modern aesthetic , symbolising a shift from a conventionally bold, industrial identity to a more refined and international look. The simplified design aligns with global luxury brands that have embraced minimalism to enhance digital visibility and long-term recall. According to the company, the redesign reflects “modern luxury, dynamism and timelessness,” conveying the brand’s evolution from a pioneering used-luxury-car dealer to a full-fledged lifestyle brand for automotive enthusiasts.   First Logo Change in 16 Years ...
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Coronavirus: Used Car market may accelerate after lockdown

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Coronavirus:  Used Car  market may accelerate after lockdown To maintain social distance, many users of public transport are likely to consider the option of owning an affordable set of wheels. As India awaits the lockdown implemented by the coronavirus, many are looking ahead and wondering how our dynamics will have to change in the coming times. People should be wary of using public transport to maintain social distance, be it metro, bus or train. Many passengers also will not have enough confidence in using the cab due to hygiene issues. And a large part of the population certainly cannot afford to buy a new car. There is also a lot of discussions that in this time of economic uncertainties many people would prefer to hold onto their cash rather than spend on buying a new vehicle. In such a scenario, cars can be used as the most likely solution to the rapidly changing mobility needs of coronaviruses. This is probably the only viable option as it resolves the ...
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