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Big Boy Toyz Unveils a New Logo After 16 Years: A Modern Identity for a Younger Lux-Car Audience

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   Big Boy Toyz (BBT), India’s leading pre-owned luxury and supercar retailer, has announced a major brand identity overhaul, unveiling a new logo after 16 years. The brand—known for bringing rare exotics and top-end luxury cars to Indian buyers—has taken a bold step to modernise its visual identity to match the tastes of a younger, digital-first audience. A Sleek and Minimalist Redesign The new BBT logo embraces sleek lines, minimal geometry and a clean modern aesthetic , symbolising a shift from a conventionally bold, industrial identity to a more refined and international look. The simplified design aligns with global luxury brands that have embraced minimalism to enhance digital visibility and long-term recall. According to the company, the redesign reflects “modern luxury, dynamism and timelessness,” conveying the brand’s evolution from a pioneering used-luxury-car dealer to a full-fledged lifestyle brand for automotive enthusiasts.   First Logo Change in 16 Years ...
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Group PSA Launches Citron Brand in India and Making History for Over 100 Years

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Group PSA Launches Citron Brand in India and Making History for Over 100 Years History of Citron  Citroen has been a part of the PSA Peugeot Citroen Group since 1976. The company was founded in 1919 by Andre-Gustave Citroën, a French industrialist. Over a short period, Citroën became known for its innovative technology thanks to the Traction Avant. This Citroën car was the first front-wheel-drive car in the world to be mass-produced. It also had the distinction of being the first to have a unitary body type and no chassis to support mechanical components. In 1954, Citroën produced the hydropneumatic self-leveling suspension system, which was first in the world and then in 1955, the French automobile company launched the DS, the first car model with disc brakes. Citroen introduced swiveling headlights in 1967 to improve visibility while driving on winding roads. These innovations have won Citroen's many international and national awards. In fact, Citroën has won the Eur...
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