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Big Boy Toyz Unveils a New Logo After 16 Years: A Modern Identity for a Younger Lux-Car Audience

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   Big Boy Toyz (BBT), India’s leading pre-owned luxury and supercar retailer, has announced a major brand identity overhaul, unveiling a new logo after 16 years. The brand—known for bringing rare exotics and top-end luxury cars to Indian buyers—has taken a bold step to modernise its visual identity to match the tastes of a younger, digital-first audience. A Sleek and Minimalist Redesign The new BBT logo embraces sleek lines, minimal geometry and a clean modern aesthetic , symbolising a shift from a conventionally bold, industrial identity to a more refined and international look. The simplified design aligns with global luxury brands that have embraced minimalism to enhance digital visibility and long-term recall. According to the company, the redesign reflects “modern luxury, dynamism and timelessness,” conveying the brand’s evolution from a pioneering used-luxury-car dealer to a full-fledged lifestyle brand for automotive enthusiasts.   First Logo Change in 16 Years ...

54 years of Hilux: The Brief History Of The Toyota Hilux

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  The History of the Toyota Hilux spans Eight Generations, during which the pickup has earned a reputation as one of the world's most reliable and dependable commercial vehicles. Having survived extreme environments in the Arctic and Antarctic - and all points in between - this ultra-tough machine's credentials are proven beyond doubt. Yet despite its no-nonsense approach, the Hilux package has slowly evolved over the years to become a complete motoring solution, bridging the gap between work use and everyday driving needs. History of the Toyota Hilux: Partnerships Hino Motors   The history of the Toyota Hilux begins outside the Toyota Motor Corporation. Its roots are found in the Brisca line of small pick-ups made by Japanese commercial vehicle manufacturer Hino Motors since 1961. Toyota's history with the pick-up dates back to the 1947 SB model, but the second generation Brisca, Toyota is halfway into production. Partnered with Hino Motors and rolled out minor model impro...

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