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Big Boy Toyz Unveils a New Logo After 16 Years: A Modern Identity for a Younger Lux-Car Audience

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   Big Boy Toyz (BBT), India’s leading pre-owned luxury and supercar retailer, has announced a major brand identity overhaul, unveiling a new logo after 16 years. The brand—known for bringing rare exotics and top-end luxury cars to Indian buyers—has taken a bold step to modernise its visual identity to match the tastes of a younger, digital-first audience. A Sleek and Minimalist Redesign The new BBT logo embraces sleek lines, minimal geometry and a clean modern aesthetic , symbolising a shift from a conventionally bold, industrial identity to a more refined and international look. The simplified design aligns with global luxury brands that have embraced minimalism to enhance digital visibility and long-term recall. According to the company, the redesign reflects “modern luxury, dynamism and timelessness,” conveying the brand’s evolution from a pioneering used-luxury-car dealer to a full-fledged lifestyle brand for automotive enthusiasts.   First Logo Change in 16 Years ...
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Convertible clash: New BMW Z4 vs Porsche Boxster and Audi TT | A day in the life of the BTCC’s TV crew | Zenvo TSR-S 2019 review

Convertible clash: New BMW Z4 vs Porsche Boxster and Audi TT
The Toyota Supra beat its German rivals when we tore up rural Wales. So can its soft-top sibling, the BMW Z4, follow suit?
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A day in the life of the BTCC’s TV crew

We experience BTCC from the other side of the lens by shadowing Steve Rider and the ITV crew at Thruxton

 

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Zenvo TSR-S 2019 review: Danish hypercar driven

 

Hardcore Senna rival's has active rear wing and twin-supercharged V8 to deliver high-speed thrills
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Buy them before we do: second-hand picks for 10 August

 

With decent service history and a raunchy 3.2-litre V8, this Maserati 3200 GT is a proper performance bargain
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Video: Ariel Nomad vs 2019 Triumph Scrambler | Off-road battle

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Toyota Corolla review

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