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Big Boy Toyz Unveils a New Logo After 16 Years: A Modern Identity for a Younger Lux-Car Audience

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   Big Boy Toyz (BBT), India’s leading pre-owned luxury and supercar retailer, has announced a major brand identity overhaul, unveiling a new logo after 16 years. The brand—known for bringing rare exotics and top-end luxury cars to Indian buyers—has taken a bold step to modernise its visual identity to match the tastes of a younger, digital-first audience. A Sleek and Minimalist Redesign The new BBT logo embraces sleek lines, minimal geometry and a clean modern aesthetic , symbolising a shift from a conventionally bold, industrial identity to a more refined and international look. The simplified design aligns with global luxury brands that have embraced minimalism to enhance digital visibility and long-term recall. According to the company, the redesign reflects “modern luxury, dynamism and timelessness,” conveying the brand’s evolution from a pioneering used-luxury-car dealer to a full-fledged lifestyle brand for automotive enthusiasts.   First Logo Change in 16 Years ...
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Auto Exclusive: MG Motor India offers its vehicles to sanitize police vehicle post lockdown

Auto Exclusive: MG Motor India offers its vehicles to sanitize police vehicle post lockdown

MG Motor India has announced this new initiative for the cleanliness of police vehicles in which free service will be given.
Auto Exclusive: MG Motor India offers its vehicles to sanitize police vehicle post lockdown

MG Motor India is facing the coronavirus epidemic. In a new initiative, the company has decided to sanitize their vehicles, praising the efforts of the police forces courageously facing this deadly disease. This facility will be given in the company's workshops after the lockdown period ends. This service will be provided by the company free of cost and whatever expenses are incurred on the dealers will also be compensated by the company.
The big hair is that these vehicles can belong to any company. During a special conversation with Carandbike, MG Motor India MD Rajiv Chhabra revealed this. He said, "Once we start working in our workshops, we police can bring our vehicles there. It will take about Rs 1,000 to sanitize a car and we expect that in the month of May we will Will spend about Rs 25 lakh on this whole initiative.
Apart from this, MG Motor has also started work on making ventilators. The company has also distributed health and hygiene kits, PPE kits, surgical masks, gloves, sanitizers, and ration kits to counter the coronavirus threat. MG India has already promised to spend Rs 2 crore for medical assistance. The company is also building a 100-member women's hostel near Halol's factory in Gujarat, which will provide accommodation, food, and transport facilities.

source by Carandbike

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