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Big Boy Toyz Unveils a New Logo After 16 Years: A Modern Identity for a Younger Lux-Car Audience

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   Big Boy Toyz (BBT), India’s leading pre-owned luxury and supercar retailer, has announced a major brand identity overhaul, unveiling a new logo after 16 years. The brand—known for bringing rare exotics and top-end luxury cars to Indian buyers—has taken a bold step to modernise its visual identity to match the tastes of a younger, digital-first audience. A Sleek and Minimalist Redesign The new BBT logo embraces sleek lines, minimal geometry and a clean modern aesthetic , symbolising a shift from a conventionally bold, industrial identity to a more refined and international look. The simplified design aligns with global luxury brands that have embraced minimalism to enhance digital visibility and long-term recall. According to the company, the redesign reflects “modern luxury, dynamism and timelessness,” conveying the brand’s evolution from a pioneering used-luxury-car dealer to a full-fledged lifestyle brand for automotive enthusiasts.   First Logo Change in 16 Years ...
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What Anand Mahindra said on the Incident? Mahindra made fun of the farmer who went to buy Bolero, then brought 10 lakh cash in minutes

 

Anand Mahindra

Bangalore. Businessman Anand Mahindra has expressed his displeasure in the case of misbehavior with a farmer in Mahindra's showroom in Karnataka. Anand Mahindra has told about the values ​​of his company by tweeting in this regard. He wrote, "The basic objective of Mahindra Rise is to enable our communities and all stakeholders to rise above. And an important value is to uphold the dignity of the individual. With this philosophy any disturbances will be resolved promptly."

Anand Mahindra said this by retweeting the Tweet of Mahindra & Mahindra Limited CEO Vijay Nakra. wrote in a tweet related to the incident that, “Dealers are an integral part of providing customer centric experience and we ensure the respect and dignity of all our customers. We are investigating the incident and will take appropriate action in case of any violations including counseling and training of frontline staff.”


What was the Matter 

Let us tell you that this clarification from Mahindra Company has come after an incident at Mahindra's showroom in Tumakuru, Karnataka where a farmer was misbehaved on the basis of his dress. Actually, a Karnataka farmer named Kempegowda had come to Mahindra showroom to buy a car of his choice with his friends, but a salesman present there treated his costume in such a way that he could not buy the car. The salesman said '10 lakh rupees away, you won't even have 10 rupees in your pocket'.After this, before leaving the showroom, the farmer and his friends said that if they bring cash, will the delivery be done today. On this, the showroom executive agreed and the farmer came back to the showroom with Rs 10 lakh in cash within 30 minutes.
After this incident on Friday, the car could not be delivered on the same day. As Saturday and Sunday were government holidays, the employees asked Kempegowda for time for car delivery, which angered Kempegowda and his friends. He lodged a complaint against the showroom at Tilak Nagar police station. After this the police came and explained to everyone. An apology was made in writing to Kampagouda on behalf of the showroom, after which the matter was settled.

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