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Big Boy Toyz Unveils a New Logo After 16 Years: A Modern Identity for a Younger Lux-Car Audience

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   Big Boy Toyz (BBT), India’s leading pre-owned luxury and supercar retailer, has announced a major brand identity overhaul, unveiling a new logo after 16 years. The brand—known for bringing rare exotics and top-end luxury cars to Indian buyers—has taken a bold step to modernise its visual identity to match the tastes of a younger, digital-first audience. A Sleek and Minimalist Redesign The new BBT logo embraces sleek lines, minimal geometry and a clean modern aesthetic , symbolising a shift from a conventionally bold, industrial identity to a more refined and international look. The simplified design aligns with global luxury brands that have embraced minimalism to enhance digital visibility and long-term recall. According to the company, the redesign reflects “modern luxury, dynamism and timelessness,” conveying the brand’s evolution from a pioneering used-luxury-car dealer to a full-fledged lifestyle brand for automotive enthusiasts.   First Logo Change in 16 Years ...
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NEXA THE XL6 BOOKING OPEN


NEXA THE XL6 BOOKING OPEN


PLUSH LEATHER CAPTAIN SEATS

Stretch, lean back and enjoy the comfort of the XL6 captain's chairs. Created with comfort in mind, with plenty of space, armrests and additional amenities, these seats provide the highest seating comfort. Sit back and relax, even on the longest journeys.
AGGRESSIVE FRONT CHROME GRILLE

The high quality XL6 is reinforced by an aggressive front chrome cover. Flow of LEDs, it was designed to provide powerful speakers.
SIGNATURE QUAD-LED HEADLAMPS
Amaze the world with the brightness of the white LED headlights. Four reflection cameras on each side allow bright and oriented lighting, becoming a true icon of the XL6 style.
PREMIUM STONE FINISHED INTERIORS
All parts of the XL6 are thoroughly thought out. The elegant decorated garnish with silver accents perfectly complementes all black interiors and creates a classic and modern looking world.

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