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Big Boy Toyz Unveils a New Logo After 16 Years: A Modern Identity for a Younger Lux-Car Audience

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   Big Boy Toyz (BBT), India’s leading pre-owned luxury and supercar retailer, has announced a major brand identity overhaul, unveiling a new logo after 16 years. The brand—known for bringing rare exotics and top-end luxury cars to Indian buyers—has taken a bold step to modernise its visual identity to match the tastes of a younger, digital-first audience. A Sleek and Minimalist Redesign The new BBT logo embraces sleek lines, minimal geometry and a clean modern aesthetic , symbolising a shift from a conventionally bold, industrial identity to a more refined and international look. The simplified design aligns with global luxury brands that have embraced minimalism to enhance digital visibility and long-term recall. According to the company, the redesign reflects “modern luxury, dynamism and timelessness,” conveying the brand’s evolution from a pioneering used-luxury-car dealer to a full-fledged lifestyle brand for automotive enthusiasts.   First Logo Change in 16 Years ...
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In the Battle of Coronavirus: Mahindra to make 10,000 masks a day in 10 days

In the Battle of Coronavirus: Mahindra to make 10,000 masks a day in 10 days

Mahindra & Mahindra helps Mumbai-based start-ups in making face masks, company will start production at Mumbai plant from Friday
In the Battle of Coronavirus: Mahindra to make 10,000 masks a day in 10 days
Auto industry giant Mahindra & Mahindra is fighting a multi-pronged battle to take over the COVID 19 (Coronavirus) epidemic. The company is already working on manufacturing ventilators and its manufacturing facilities are undergoing a facelift. The top management also said that they are ready to help anyone who wants to make a face in this fight against the epidemic. In response to the initiative, a Mumbai-based start-up that makes sanitary napkins asked to modify its machines to produce 3-ply masks. And in 4 days the engineers of Flat Mahindra Company answered the call and set up a manufacturing line inside Mahindra's Kandivali plant in Mumbai.
The Managing Director of Mahindra & Mahindra Company, Dr. Pawan Goenka shared this news on Twitter. He said that the manufacture of these 3-ply masks would begin from Friday and would be scheduled to produce 10,000 masks per day within ten days. They also shared that these masks are UV-sterilized and have a bacterial filter efficiency of 99.95%.

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