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Big Boy Toyz Unveils a New Logo After 16 Years: A Modern Identity for a Younger Lux-Car Audience

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   Big Boy Toyz (BBT), India’s leading pre-owned luxury and supercar retailer, has announced a major brand identity overhaul, unveiling a new logo after 16 years. The brand—known for bringing rare exotics and top-end luxury cars to Indian buyers—has taken a bold step to modernise its visual identity to match the tastes of a younger, digital-first audience. A Sleek and Minimalist Redesign The new BBT logo embraces sleek lines, minimal geometry and a clean modern aesthetic , symbolising a shift from a conventionally bold, industrial identity to a more refined and international look. The simplified design aligns with global luxury brands that have embraced minimalism to enhance digital visibility and long-term recall. According to the company, the redesign reflects “modern luxury, dynamism and timelessness,” conveying the brand’s evolution from a pioneering used-luxury-car dealer to a full-fledged lifestyle brand for automotive enthusiasts.   First Logo Change in 16 Years ...
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All New Thar Launch Live Update: Price, Features, Specifications, Pictures

The next-gen Mahindra All New Thar has received a generation upgrade after 10 years, and the new-gen model comes with a new chassis, new design and styling along with a host of modern features.

All New Thar Launch Live Update: Price, Features, Specifications, Pictures

Mahindra All New Thar 2020 4x4 SUV is set to go on sale in India Today, and we will be bringing all the Live updates from the Launch Event here. The Thar has received a generational upgrade after 10 years, and the new-gen model comes with a new chassis, new design and styling with a host of modern features. The Next-gen Mahindra Thar 2020 will be offered in two versions - a more bare-bones off-road-specific X series, and a more lifestyle-oriented LX series with All-modern creature comforts.

Blindly, Mahindra All New Thar 2020 is more attractive and upmarket than ever before. It has circular headlamps with an upright nose and a circular hood, a seven-slat grille and a raised hood with bumper and wheel arches, making it for pedestrian safety.

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